The Niagara Wine Trail's marketing effort has been expanding lately as it is focusing on Niagara Falls tourists and tourism operators and locals who still haven't made it to the wineries. The Niagara Tourism & Convention Corp. put together a who's who of tourism industry insiders to see for themselves what the area has to offer. One of those stops was Niagara Landing Wine Cellars in Lockport, NY. Obviously the goal is to draw tour operators to the wine trail, and hopefully add wineries to their packages.
The Vino Visa Pass is an innovative idea that promotes the "one price" ticket to visit each area winery. I've heard that in addition to it being available at the wineries, the pass will be sold at area grocery stores, thus reaching new customers that may not have been motivated to take the first step in visiting the wineries. The pass is $20 and is good for tasting at each of the twelve area wineries. The pass is good for one full year and makes a great gift.
Finally the wineries are offering a special for the next wine trail event, The Wine and Cheese Weekend, on June 14 & 15th. Each winery will have cheese from Yancy's Fancy to pair with wines. With a coupon, two tickets will cost $35 instead of the usual $40. I believe this is to encourage those whom have participated in past events to come out again. Local cheese with local wine, what could be better?
